Nicole Robichaud
With over two decades of experience, I specialize in brand identity, catalogs, packaging, and multi-channel campaigns — known for vibrant color, hand-lettering, and a design aesthetic that's bold without being loud.
My career began at Zingerman's, a pioneer in the specialty food world, where I led the in-house creative team as art director — shaping brand experiences across corporate identity, catalogs, newsletters, books, packaging, in-store graphics, and websites. That's where I developed a deep passion for concept-driven storytelling and unconventional, vintage-inspired design.
Since then I've broadened my scope — designing for Threshold Brands, a collective of home service franchises, across social media, email, trade show experiences, franchise marketing kits, and advertising campaigns. Most recently I worked with BIGGBY COFFEE on seasonal campaigns, in-store design, and brand identity across their franchise network.
Beyond design, I'm an avid weightlifter, hot yogi, and baker who's happiest outdoors with my family and pug — and collaborating on art projects with my daughter and fellow creatives.
Accomplishments Communication Arts, Typography 2022, Shortlist Graphic Design USA American In-House Design Award — Catalogs, 2021 1,000 Bags, Tags, and Labels: Distinctive Designs for Every Industry Print Magazine Regional Design Annual, Certificate of Design Excellence — large format Print Magazine Regional Design Annual, Certificate of Design Excellence — apparel design Catalog Age, Silver Winner, Zingerman's Holiday Catalog