CAMPAIGNS

Building an experience with consistent content and design

Zingerman’s 40th

To celebrate Zingerman’s 40th year in business, we designed a nostalgic, year-long campaign that brought together customers, staff, and vendors. The campaign’s identity was anchored by a vibrant neon logo, which was applied across various touchpoints, including t-shirts, bags, notecards, stickers, catalogs, blog posts, and newsletters.

Beyond the visual elements, the campaign focused on community engagement. We raised funds to support our local Habitat for Humanity, highlighted key vendors through our website and email marketing, and created exclusive coupons for staff to use at partner businesses. As a personal touch, we also sent handwritten thank-you cards to employees, recognizing their contributions to 40 years of success.

My Role: Art direction, concept development, logo design, and graphic design.

The Tiny Wedding

As the wedding market evolved, we saw the need to offer new options for engaged couples. That’s how The Tiny Wedding was born—a beautifully curated, pre-designed wedding experience that delivers the magic of a large-scale event in an intimate, stress-free package.

I led the Tiny Wedding team in project management, branding, design, and illustration, shaping a cohesive visual identity and ensuring a seamless experience for couples looking for a unique, effortless way to say "I do."